Amelia is a professor, consultant, writer, lover of photography, an over committer, big thinker, creativity, authenticity & sanity seeker. A contradictory blend of southern charm and steel wool and lover of all things chocolate. You can find Amelia at and at

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Career Transitions ~ Web Presence

In our current economy, many families are discovering the need for mom’s to either re enter the workforce or step up the work schedules from part time to full time. Many women find that this career transition can feel like a daunting task given the current unemployment rates and the fact that many organizations are not hiring. Let’s face it those organizations that are hiring often have a wide range of applicants to choose from. Struggling to find employment that meets your needs can leave you feeling depressed and self esteem can often take a hit, causing a struggle with self worth.

So how do you overcome these challenges make yourself competitive in this current employment situation? There are several things that you can do to make yourself shine and stand out among applicants. This series “Career Transitions” will focus on what you can do to better position yourself and will outline a checklist for successful career transition.

This week we will discuss the need for developing an online presence or modifying your online presence if you already have one!

The emergence of new Web technologies, such as social media, blogging and social networking have permanently changed the playing field. Time spent on the internet can be either a curse or a blessing. Here are some facts you should know:

  1. Prospective employers have begun to use search engines, such as Google, to do a free background check on applicants.
  2. Job seekers have found that using the Internet to display samples of their work is an excellent way to grab the attention of employers.
  3. Using social media to pass along industry-related information allows job seekers to expand their personal network, which may include potential job leads.

What employers find could make or break your chances of getting your foot in the door. Web presence with questionable content can be a death nail in your job search. Blogs or other social networking sites should be evaluated to ensure that the content is a professional representation of who you are. Google picks up on the content of these various sites and employers will do their homework before hiring someone.

If you do not currently have a presence on the web, this is the best time to become familiar with various sites that can work to your advantage. There is certain business networking and online profile resources that are used by companies- building a professional online presence can help you to stand above the competition.

Creating a generic online profile is done by documenting the following information:

  • Work Experience – Company, job title and noted accomplishments
  • Education – School name, degree and major, extracurricular activities
  • Skills – Dependent upon the online format, skills may be added through the site’s automated system or by simply adding it to a form field like you would experience or education.

Here are examples of some of the most popular business networking sites available:

  • LinkedIn– At the moment, LinkedIn is the undisputed king of business networking with more than 30 million users around the world.
  • Naymz – This site allows users to build their profiles and connections to improve their Reputation Score.
  • VisualCV – One of the newest online profile sites where users can add resume-style elements and upload samples of their work to create a fully interactive display to present to employers.

As with all other dynamic web sites, business networking sites are checked regularly by the major search engines. Once you have completed the process of building an online profile, be sure to maintain your profile and update it on a regular basis. In a volatile job climate, positions can easily go as fast, and again, any advantage you can give yourself will be beneficial in the long run.

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